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Günter Umbach: Turning Science into Sales A major pharmaceutical company had a wealth of scientific data resulting from its clinical trials involving a billion euro cardiovascular brand. We put the existing scientific data to work by optimizing the marketing and medical marketing strategy. Capitalizing on the data we master-minded an innovative communication campaign. The result: Product revenue increased by approximately 20 percent.
Michelle Clarke: Coaching 1 Kevin, 35, the Operations Exeutive of an international supply chain organization contacted me regarding executive coaching as part of his personal development plan. A goal-driven high achiever, his career had been a record of accelerated promotions. What he aspired to most was a seat on the organizational board but his efforts seemed thwarted by an old-economy culture which he felt judged his innovative leadership style as youthful and risqué. Kevin wanted a coach to help him to develop a broader repertoire of leadership skills and to enhance and more effectively promote his authentic leadership. He wanted to gain the trust of the board through demonstrating maturity coupled with innovation. By the end of the 6-month coaching intervention Kevin was a regular stand-in at board meetings with board members engaging him to share his ideas. Feedback from his team suggested a new depth of respect for his situational leadership, passion and authenticity. Six months after termination of the coaching intervention Kevin telephoned me to share that he had been promoted to full board member.
Michelle Clarke: Coaching 2 When I met, Johan, 54, a Senior IT Professional at a Financial Services multi-national, he was frustrated and self-doubting. For several months prior to our meeting, Johan had been an unwilling key player in an unavoidable organisation conflict with his senior manager. Johan wanted to re-assess his values, strengths and leadership skills. He also wanted to re-engineer his brand and reputation within the organization. Most importantly, he wanted to re-build important relationships with the executive team. As a long-time Marshal Arts Master and mentor to young upcoming karate students, Johan and I looked to explore his eastern wisdom and developed ways to bring this respectful philosophy into his workspace. Mid-way through our coaching intervention Johan was given an affirmation of his efforts - the department re-structured placing him back into a pivotal leadership role. At the end of our time together, Johan’s team was performing to a very high level (like “intelligent warriors”, the feedback said), and his reputation as a wise and knowledgeable leader was again intact.
Michelle Clarke: Coaching 3 Zerina, 46, the Head of Well-Being for a large TeleCommunications concern, had a history of service excellence behind her. Her staff and colleagues had always respected her commitment to her work. So it came as shock to her when her Senior manager suggested that she did not appear 100% committed. She confessed to me at our first meeting that not only was she was dealing with and largely preoccupied with challenges in her personal life, but also under pressure to complete her MBA. She knew she had withdrawn her focus from work, hoping that it would all just ‘carry on as usual’. Zerina wanted a coach to help her to gain perspective, re-assess her values and prioritize her time. She wanted to learn to effectively delegate – not only professionally but also personally – empowering others to help her. At the end of our coaching intervention, Zerina offered me the following feedback:
“I am calmer. I am enthusiastic again and this is such a joy! It has been self-empowering to re-assess myself and my world. I recognise my strengths and I see the way to bring these to the fore to re-ignite my consistent performance.”
James Dillon: Development Coaching I coached the Financial Director of a holding company with the objective of optimizing and enhancing the qualities of management and leadership of the Financial Director, accompanying him to integrate and to train young graduates coming from major business schools. His goal was to provide them with the keys for their future career and assign them to teams they would be most suited for.
I worked on getting the Financial Director to grasp the behavior and expectations of his young recruits. He gained more flexibility in his style of management and his way of communicating. He learned how to share his know-how and experience more effectively, providing examples based on his own experience. Working closely with them, he was able to develop a fiscal advisory platform and an interactive website for the subsidiaries. As a result of our work together, the Director knew how to motivate his new recruits to go through their integration process. There was a dynamic learning climate as they discovered all of the opportunities for their career that the corporate group could offer them. He also was able to position his young employees as a center of competence for the subsidiaries, which in turn reinforced the relationship between his department and his counterparts in these companies owned by the holding.
James Dillon: Problem Solving Coaching
I coached the Director for industrial investments, also responsible for Quality Programs worldwide who had to convince the international sites to invest in programs to change their methods or to upgrade their quality. Yet he did not have direct decision-making power over his local counterparts. He found it was difficult to get these operational counterparts to adhere to his recommendations and to mobilize them to make changes and investments that had become imperative for continuing the activity. The objective was to confirm the Director in his role and his mission concerning subsidiaries. During the coaching mission, the Director became aware that his credibility was based on how well he could create a dialogue with his local managers. He needed to be far more participative in his approach. He discovered that he had a tendency to take over and decide for others, which met with resistance. He understood that he had to do more lobbying at all levels in the corporation, which he called “pre-sales”. In meetings, he had to be able to turn the tables in his favor. He reflected on communication tactics, on his behavior and his intercultural awareness to be able to listen more intently, to ask probing questions and to respond to objections with solid examples.
A production failure occurred during the coaching mission. It was costing the company a lot of money. The Director was able to work closely with the local manager and set up a process to solve the issue successfully with five steps: 1) Enlarge the investigation to find the root cause of the problem, 2) Involve the whole team of engineers on site, 3) Call on outside specialists, 4)Discover and deploy innovative solutions, 5) Coordinate communication, both during the incident and the follow-up.
As a result of the coaching the Director has changed his attitude and tangible results that he obtained validated the role he played with different local production units. He learned to make resources emerge by working in a more participative way and by being more aware of cultural diversity.
James Dillon: Executive and Strategic Coaching I coached the Strategic Business Planning Director. He had received a new assignment for strategic business planning, which involved setting up reporting and forecasting tools to provide clearer balance-sheets for international subsidiaries. His first challenge was that he was not sure that all of the subsidiaries adhered to Anglo-Saxon accounting principles. My objective was to accompany him in successfully communicating with his partners and implementing his new program. I enabled him to widen his approach and to find an affirmative way to transmit his message. He set up a best practices approach in each subsidiary’s financial department. This allowed him to build an effective inter-dependent exchange with his international partners. The coaching sessions gave him a chance to modify his posture and to become a manager who developed and shared resources instead of being a controller who imposed his norms. He was more aware and anticipated emotions and frustrations caused by the migration to a new platform (SAP). He succeeded in convincing the corporate management to allow him to take the time necessary to change over to these new processes. As a result of the coaching sessions he developped his talent as a strategist in a highly-charged environment. He dialogued with his counterparts on how to re-design methods and to gain greater effectiveness at a local level. He improved his use of feedback to pay close attention to counterparts’ needs and issues. Within twelve months, he managed to overhaul accounting procedures that led to an impressive savings in time and budget.
James Dillon: Team Coaching for a successful and dynamic International Team
A Japanese biotechnological enterprise bought up its American competitor, which was three times bigger than it was. The Japanese company decided to hire a young multicultural and scientific team and blend them with sales account managers held over from the ex-American company’s European subsidiaries, used to their processes and business model, not to mention the scale and up-to-date marketing tools.Fortunately, the company’s growth was dynamic. Tensions, however, were rising. Two business cultures try to convince each other that their practices and processes were the best. Twenty people with eight different cultural backgrounds had been thrown together with no landmarks.
The objective of the team coaching was to find the identity of the team and set up the basis for successful future performance. I started with a TMS audit, the team analyzed its performance and became aware of its know-how and points to be improved on. Roles were clarified, as well as responsibilities and zones of decisional power, which proved to be immediately beneficial. The members of the team were able to build a vision together, recognize and accept their respective missions and reach planned objectives. The team drew up an operating charter in order to adhere to action plans with precise key indicators. Everyone was mobilized and overcame difficult issues that this multicultural company faced. |
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